Best for: Writing, research, brainstorming, analysis, strategy, coding, and everyday productivity.
ChatGPT has evolved far beyond a simple chatbot. You can use it to research a topic, analyze documents, generate content, brainstorm ideas, write code, analyze data, create images, and structure projects.
Its research capabilities can search and synthesize information from multiple sources and produce structured reports with citations.
Potential weekly saving: 2–4 hours
Best for: Long documents, writing, analysis, coding, and complex knowledge work.
Claude is particularly useful when you're working with large amounts of information or complicated projects.
Recent Claude models are designed for longer-running agentic tasks, coding, research, document creation, spreadsheets, and presentations.
For designers and agency owners, it can be useful for reviewing project requirements, analyzing research, writing documentation, generating UX copy, or working through large codebases.
Potential weekly saving: 1–3 hours
Best for: Fast research and finding reliable sources.
Perplexity is built around AI-powered search. Instead of simply returning a list of links, it synthesizes information from multiple sources into an answer.
Its Pro Search feature is designed for more complex research and can combine information from multiple sources.
Potential weekly saving: 1–2 hours
Best for: Project management, documentation, meeting notes, and team knowledge.
If your company already uses Notion, its AI features can turn your workspace into a much more useful knowledge base.
Notion AI now includes features such as AI Meeting Notes, Enterprise Search, Notion Agent, research tools, and custom agents that can automate recurring work.
Best for: Quick visual content and marketing assets.
Canva is especially useful when you need to produce a large number of marketing assets without designing every element from scratch.
AI-powered features can help generate content, transform designs, create visual assets, and speed up repetitive production work.
For agencies and marketing teams, this can be particularly useful for social media graphics, presentations, ads, thumbnails, and simple marketing materials.
Potential weekly saving: 1–2 hours
Best for: Presentations, documents, and visual storytelling.
Creating a presentation from scratch can take hours.
Gamma lets you start with an idea, outline, or existing content and turn it into a visually structured presentation.
Instead of spending your afternoon adjusting layouts and formatting slides, you can use AI to generate the initial structure and then spend your time refining the important parts.
Potential weekly saving: 1–2 hours
Best for: Automating repetitive workflows.
Zapier becomes powerful when you stop thinking about it as a simple "if this, then that" tool.
You can connect the apps you already use and automate repetitive processes across your business.
For example:
New form submission → add lead to CRM → send email → notify Slack → create follow-up task.
Instead of manually moving information between different tools, automation handles the repetitive steps.
Potential weekly saving: 2–5 hours
Best for: AI-assisted coding and development.
You don't have to be a full-time developer to benefit from AI coding tools.
Cursor can help developers understand existing code, generate new code, refactor files, debug problems, and work through larger coding tasks.
For designers who occasionally build websites or prototypes, it's also useful for turning ideas into functional interfaces much faster.
Potential weekly saving: 2–5 hours for developers
Best for: AI video creation and editing.
Video production traditionally requires cameras, editing software, stock footage, motion graphics, and a lot of time.
Runway can accelerate parts of this process with AI-powered video generation and editing tools.
Designers can use it to experiment with motion, create visual concepts, generate footage, and produce content for marketing campaigns.
Potential weekly saving: 1–3 hours
Best for: Editing podcasts and videos through text.
Descript takes an interesting approach to video editing: edit the transcript, and the video changes with it.
This can dramatically simplify editing talking-head videos, podcasts, interviews, tutorials, and webinars.
Potential weekly saving: 1–3 hours for regular video creators
Best for: Writing and editing.
Good writing takes time, especially when you're writing emails, proposals, documentation, social posts, or client communication every day.
Grammarly can help improve grammar, clarity, tone, and overall readability.
It's particularly useful when English isn't your first language and you want your communication to sound natural and professional.
Potential weekly saving: 30–90 minutes
Best for: Meeting transcription and summaries.
How many times have you finished a meeting and then spent another 20 minutes trying to remember what everyone agreed on?
Meeting transcription tools can remove that problem.
Otter can transcribe conversations and help turn meetings into searchable notes and summaries.
Instead of writing notes while trying to participate in the meeting, focus on the conversation and review the AI-generated notes afterward.
Potential weekly saving: 1–2 hours
Best for: AI image generation and creative production.
For designers, Firefly can speed up the early stages of visual exploration.
Instead of searching through stock websites for hours, you can generate visual directions, variations, backgrounds, concepts, and creative references.
AI doesn't replace the designer here. It reduces the amount of time spent getting from a blank canvas to the first useful direction.
Potential weekly saving: 1–3 hours
Best for: Calendar and time management.
Your calendar can easily become a collection of meetings with no actual time left for focused work.
Reclaim uses AI to help organize tasks, habits, meetings, and priorities around your available time.
The biggest benefit isn't necessarily saving hours. It's making sure the hours you already have aren't wasted.
Potential weekly saving: 30–60 minutes
Best for: AI meeting notes and call summaries.
Fathom is another excellent option for people who spend a significant part of their week in meetings.
It can capture meetings, generate summaries, and make it easier to find important moments afterward.
For agencies, this can be useful when dealing with multiple clients and projects simultaneously.
Potential weekly saving: 1–2 hours
Best for: Meeting intelligence and searchable conversations.
Fireflies is designed around capturing and organizing conversations.
For teams that have lots of calls every week, having searchable meeting history can be extremely useful.
Instead of asking:
"What did the client say about that feature?"
You can search your previous conversations.
Potential weekly saving: 1–2 hours
Best for: Visual exploration and creative concepts.
Midjourney remains a powerful option when you need to explore visual directions quickly.
Designers can use it to generate moodboards, art directions, campaign concepts, environments, product scenes, and visual references.
The important part is to treat the output as a starting point, not necessarily the final design.
Potential weekly saving: 1–3 hours
Best for: Rapid website concepts and landing pages.
For designers, one of the biggest time sinks is creating a first website direction.
Framer's AI features can help you move from an idea to a website structure quickly.
You can then focus on the things designers are actually good at: hierarchy, interaction, visual design, typography, branding, and user experience.
Potential weekly saving: 1–3 hours
Best for: AI voice generation and audio production.
Creating professional voiceovers traditionally means finding a voice artist, recording scripts, reviewing takes, and editing audio.
AI voice generation can make early-stage content production significantly faster.
This is especially useful when you're testing multiple creative directions and don't want to record every version manually.
Potential weekly saving: 1–2 hours
Best for: Visual workflow automation.
Make is another powerful automation platform, especially when you want more control over complex workflows.
You can visually connect different applications and build multi-step automations.
Potential weekly saving: 2–5+ hours
The tool itself isn't what saves time.
The workflow does.
If you spend 30 minutes every day doing the same repetitive task, that's roughly 2.5 hours every week.
Find four or five of those tasks and automate or accelerate them.
For example:
Monday: AI research instead of manual research
Tuesday: AI-assisted content creation
Wednesday: Automate repetitive admin
Thursday: AI-assisted design exploration
Friday: AI meeting summaries and documentation
Suddenly, you're not just "using AI."
You're redesigning how you work.
Get in touch to personalise your website with custom features and enhanced functionality.
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