Color psychology in ui: How to choose the perfect palette

by
Mar 19, 2025
15 Min Read
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Your selected color palette—Olive Green (#626F47), Muted Green (#A4B465), Warm Yellow (#FFCF50), and Soft Cream (#FEFAE0)—creates a natural, warm, and inviting UI aesthetic. This combination evokes stability, harmony, and energy, making it perfect for eco-friendly, wellness, or premium brands.

For a balanced UI, use Soft Cream as the primary background (60%), Olive Green for headings and buttons (30%), and Warm Yellow for CTAs and highlights (10%). Muted Green works well for secondary sections, form fields, and hover effects, ensuring a cohesive and visually appealing design.

To enhance readability, pair these colors with elegant serif or modern sans-serif fonts, and use subtle gradients or organic shapes for a refined look. This palette works beautifully in both light and dark modes, maintaining a sophisticated and engaging user experience.

#626F47 (Olive Green)

Psychology: Stability, growth, harmony, and trust.

Best for:
  • Headers & main navigation
  • Buttons (primary CTAs)
  • Card backgrounds
  • Icons & dividers
Example Use Case:
  • Eco-friendly brands, sustainable businesses.
  • Organic food stores, farm-to-table restaurants.
  • Premium home decor and interior design websites.

#A4B465 (Muted Green)

Psychology: Soft, refreshing, and peaceful.

Best for:
  • Backgrounds & subtle sections
  • Secondary buttons
  • Forms & input fields
  • Hover effects
Example Use Case:
  • Wellness, yoga, and mindfulness platforms.
  • Gardening, outdoor living, and plant care websites.
  • Health and nature-focused lifestyle blogs.

#FFCF50 (Warm Yellow)

Psychology: Optimism, energy, warmth, and creativity.

Best for:
  • Call-to-action buttons
  • Important notifications or alerts
  • Highlighted text or icons
  • Progress bars or status indicators
Example Use Case:
  • Call-to-action buttons for engagement.
  • Food-related websites (healthy snacks, organic meals).
  • Travel websites focusing on adventure and exploration.

#FEFAE0 (Soft Cream)

Psychology: Clean, minimal, inviting, and soft.

Best for:
  • Main backgrounds
  • Content sections
  • Text areas & contrast balance
  • Light mode designs
Example Use Case:
  • Website backgrounds for a modern, airy feel.
  • Luxury skincare, boutique brands, and artisan stores.
  • Blogs and content-driven sites for easy readability.

How to Combine These Colors Using the 60-30-10 Rule

To create a well-balanced UI, apply the 60-30-10 rule:
  • 60% Soft Cream (#FEFAE0) → Backgrounds & main sections
  • 30% Olive Green (#626F47) → Headings, buttons, dividers
  • 10% Warm Yellow (#FFCF50) → CTAs, highlights, alerts
Example Layout Idea:
  • Navbar & Headings: Olive Green
  • Main Background: Soft Cream
  • Buttons & CTAs: Warm Yellow
  • Secondary Sections: Muted Green
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